What Drives Us.

Southbound BarbecueTM is a small, family-owned business located in a small city on the outskirts of Atlanta, Georgia. We're dedicated to barbecue, grilling, and all forms of heat and meat. We're naturally curious eaters and enjoy taking what's familiar and putting our twist on it. We've traveled the South, the Nation, and the World sampling flavors, trying new things, and learning what food means to others.

We've made it our mission to help you craft flavorful dishes you'd be proud to share with friends and family. Whether you're in the kitchen, tending to the smoker, or flipping burgers in your flip-flops, our small-batch products will deliver inspired flavors found all across the South. Our Sauce & Rubs shine a spotlight on what makes so many regional BBQ traditions legendary without playing too much to any one style. Every jar & bottle is filled with care, hard work & love. We invite you to join our family, Put Some South On It!TM & #makebetterbbq.

FOOD - Fire & Flavor

Our love of cooking drives everything we do. We are passionate about creating in the kitchen, the outdoors, and anywhere you can find fire, heat, smoke & meat. We take pride in experimentation and pairing high-quality ingredients to offer fine, hand-crafted products. Use our products to create dishes you'll want to share with those who matter most to you.

Value - Bang for Your Buck

We're honored you've decided to spend your hard-earned dollars with us. As such, we're deeply committed to providing superior products at reasonable prices. We want to leave your wallet fat and your belly full - and that ain't no lie. We factor keeping costs low and quality high in every decision we make. Good food shouldn't cost an arm and a leg.

Community - Family & Friends

We live to sit around the smoker with friends, family, and neighbors. Without someone to share it with - food just ain't no fun. So, we invite you to join our family and to share your love through your culinary creations. Click, snap, post, share, and sit-down with those you care about, but do us a favor and keep us in the loop - we can't wait to see what you're cooking-up.

Customers - That's Right, YOU

We might be Southern, but we ain't stupid. We know customers demand more out of businesses now than ever before - hell, we demand it too. Our relationship with you is our *Number One* priority. We promise to make you feel welcome and valued in every interaction. We want to make your barbecue life easier, tastier, and more enjoyable.

Whatcha' Got Cookin'?


Visit our BBQ Recipes & Posts page to see what we're up to, how we're using our products, and to grab some recipes for your next cook session. Don't forget to give us a holler and a foller by sharing your pics, posts, tweets, and comments. We can't wait to see how you're using Southbound BarbecueTM products to turbo-charge your culinary creations!
#southboundque #putsomesouthonit #makebetterbbq